Volvo Cars puts a driving score in the car and ties it to a Volvia insurance offer

Volvo Cars said on August 13 that it was introducing Safety Coach, an optional app that gives drivers a personal score based on their behavior in daily traffic.

The company said the app would deliver driving insights and tips in real time through the infotainment screen and the Volvo Cars mobile app, drawn from behaviors such as braking, acceleration and cornering. Each driver receives a dynamic personal Safety Coach score. The score itself is produced by an algorithm from Cambridge Mobile Telematics, which built the app together with Volvo Cars.

Consent is staged rather than bundled. Volvo Cars said drivers first choose to opt in to use Safety Coach, and can subsequently choose to opt in a second time to have their data shared with affiliated insurance companies in return for usage-based premiums. In Sweden and Norway, where the rollout begins, that offer comes from the insurer Volvia. The company said the app was designed with privacy and transparency at its core, and that drivers manage their own data.

The app reaches most Volvo cars from model year 2020 onward with a Google Android-based infotainment system. Volvo Cars listed the XC40, EX40, EC40, S60, V60, XC60, EX60, XC90, V90, EX90 and ES90, and said availability would vary by model and market. The United States and other European markets follow, with insurance-related offers planned as part of that rollout.

Mikael Ljung Aust, a driver behavior expert at Volvo Cars, said the company’s research showed that many accidents involve some form of surprise, and that predictability was what prevented it. He said that “tools like Safety Coach can help turn these insights into safer everyday habits.”

Source: Volvo Cars, August 13, 2026. Cambridge Mobile Telematics issued a parallel release the same day.