Privacy policy
SDV Sector is built to be read without being tracked. This page says what that means in practice, what little we do hold, and what you can require of us. Last updated 14 August 2026.
Who is responsible
The data controller is Diadrom Systems AB, organisation number 556603-4426, Första Långgatan 17, 413 27 Gothenburg, Sweden. It publishes SDV Sector. For anything on this page, write to [email protected].
Reading the site
We use cookieless, privacy-preserving analytics: aggregate counts of page views, plus how far down a page readers scroll and how long they stay. We have switched off the tracking of outbound clicks, file downloads and form submissions that our analytics tool offers. No cookies are set for reading, no profiles of readers or their visits are built by us or anyone else, and no data is shared with advertising networks or with our publisher's commercial organization. That is why there is no consent banner.
Analytics are processed on our behalf by Plausible Analytics, hosted in the EU. Plausible does not store an IP address or any identifier that persists between visits. Our legal basis is legitimate interest (GDPR Article 6(1)(f)): we need to know which articles are read, and this is the least intrusive way we could find to know it. Aggregate figures are kept indefinitely because they cannot be traced to anyone.
The newsletter
Subscribing to The SDV Sector Brief requires double opt-in: you enter an address, we email you, and nothing is sent until you confirm. Our legal basis is your consent (Article 6(1)(a)), and you can withdraw it at any time — every issue carries an unsubscribe link that takes effect immediately, and withdrawing does not affect what was sent before.
The list is held and sent by Brevo (Sendinblue SAS, France), acting as our processor. The subscribe form on this site posts directly to Brevo. We store your email address and the date you confirmed. If you unsubscribe, the address is retained only on a suppression list, so that we do not mail you again by accident.
We measure opens and clicks on newsletter issues, in aggregate, and we tell sponsors the resulting rates. That measurement is per-issue and is not used to build a profile of any subscriber, to score readers, or to decide who receives what. We say so here because we sell against those figures on our partner page, and a policy that omitted it would be a policy written to look better than the practice.
Subscriber data stays inside SDV Sector's systems. It is never transferred to our publisher's sales organization — not one address.
Mail to our published addresses is routed by Cloudflare (Email Routing) to the editor's mailbox. If you write to us, we keep the correspondence as long as needed to handle your inquiry and for as long as we may need to show how we handled it, then delete it. The legal basis is legitimate interest (Article 6(1)(f)) in answering people who contact a newsroom. Press releases sent to our newsroom address are processed for publication as described on the Press Room page.
Hosting
The site is served by Cloudflare Pages. Like any web server, the edge processes the connection data needed to deliver a page and to withstand attack. We do not receive server logs and do not use them for analytics.
Your rights
Under the GDPR you may ask us for a copy of the personal data we hold about you (Article 15), to correct it (16), to erase it (17), to restrict or object to how we use it (18 and 21), and to receive it in a portable form (20). Where we rely on consent, you may withdraw it at any time. Write to [email protected] and we will answer within one month.
In practice, the only personal data we hold about a reader is a newsletter address, or correspondence you chose to send us. There is no account, no reader profile and no advertising identifier to request.
If you think we have handled your data wrongly, you can complain to the Swedish Authority for Privacy Protection, Integritetsskyddsmyndigheten (IMY), which supervises us.
Transfers outside the EU/EEA
Our processors above are EU-based or process this data in the EU. Where any transfer outside the EEA occurs, it is covered by the European Commission's standard contractual clauses.