
Rivian put Point to Point on an invite-only track as software revenue hit $605m
Rivian's third-quarter filing dated its address-to-address supervised driving feature to an invitation-only program this year and a general release in 2027, as software and services revenue grew 45 percent to $605 million.
Why it matters: Pricing supervised address-to-address driving into a paid subscription turns an autonomy roadmap into a revenue line rather than a cost center, but the 42 percent margin it joins is the software and services segment's, where the Volkswagen joint venture is 59 percent of revenue and no subscription-level margin is disclosed.