Partner with SDV Sector

SDV Sector covers one subject and covers it every weekday: how vehicle software gets built, shipped, updated, proved and kept safe. The people who read it are the people who do that work — platform and E/E architects, software and safety engineers, product managers at carmakers and suppliers, and the toolchain vendors around them.

If you sell to that audience, or you run an event they should be at, there are four ways to reach them here. All four are labelled, none of them touches what we write, and the section on that is further down because it is the part that matters most.

Our audience, in real numbers

Current audience figures are available on request — write to us and we will send you what our analytics say that week, including the numbers that do not flatter us.

We use privacy-preserving analytics: no cookies, no cross-site tracking, no advertising identifiers, nothing sold to anyone. That is a deliberate constraint on what we can offer you. We can tell you how many people read a page and how long they stayed. We cannot tell you who they were, and we will not build the machinery that could.

What you can place

1. Sponsor slot

A labelled unit carrying your headline, a short message in your own voice and one outbound link. It runs on our SDV Wiki reference pages — the pages readers arrive at from search and come back to — and in the home page rail. Every slot renders a visibleSponsored label and names you as the advertiser before anyone clicks. Outbound links carry rel="sponsored" and a UTM tag, so your own analytics see the traffic we send.

2. Event calendar placement

Our events calendar lists the conferences this sector actually attends, each with its own summary page explaining what the event is and why it matters. As an event partner you get your logo, a direct registration link beside your listing instead of the plain editorial link, and — if you want one — a discount code for our readers.

The free layer is never degraded to sell the paid one.Every event on that calendar has a complete summary page whether the organizer pays us or not, and we will not remove, shorten or bury an unpaid listing. If we ever did, the calendar would stop being useful and the placement would stop being worth buying.

3. Sponsored Perspective

Long-form in your voice: a technical argument, a case study, or a Q&A with one of your engineers. It is published in Perspectives, carries aSponsored label with your name on the card, in the index and at the top of the piece itself, and is marked as sponsored in its structured data so search engines and AI assistants see it too.

Two limits, and they are not negotiable. It never appears in the news stream, and it never carries an editorial byline — it is your piece, not ours, and it will always be obvious which is which. We will help you make it good; we will not help you make it look like journalism.

4. The SDV Sector Brief

A placement in our monthly email, sent to a double opt-in list. Same labelling as everywhere else. We will tell you the list size before you buy, and the open rate after.

What sponsorship does not buy

This is the part worth reading twice, because it is what the rest of the page is worth nothing without.

• Coverage. No placement, at any price, gets a company into our news pages or keeps it out of them. We choose what to cover from primary sources, and a sponsor gets written about on exactly the same terms as a non-sponsor — including on a bad day.
• Review before publication. Sponsors do not see articles that mention them before they are published, and do not get to comment on them. Nobody outside the newsroom does.
• Removal or amendment. We correct what we get wrong, in public, with the correction visible on the article — see our editorial policy. We do not quietly edit or unpublish a story because a commercial partner asked.
• Anything unlabelled. There is no native advertising here, no advertorial dressed as reporting, and no sponsored link inside an editorial sentence. If you paid for it, the reader is told.
• Reader data. No list rental, no retargeting pixels, no third-party trackers in your placement, and no way to buy access to a subscriber. What we do hold is a double opt-in newsletter list and the aggregate open and click rates for each issue — we will quote you those rates, and that is the whole of it. Everything we collect and why is on our privacy page.

Commercial arrangements are also kept out of our editorial files completely: sponsorship data lives in its own configuration, and the build fails if a commercial link appears anywhere it should not. That is enforced by tests, not by good intentions.

Who you would be dealing with

SDV Sector is published by Diadrom Systems AB, a Swedish company, and edited by Viktor Eliasson. We say so on every page rather than presenting ourselves as independent, because we are not — and when Diadrom itself advertises here, the slot says that in the label. If our own publisher does not get an unlabelled placement, neither will you, and that is the point.

Get in touch

Write to [email protected] with what you have in mind and roughly when. Tell us which of the four you are interested in and we will come back with what it costs and what it can realistically do at our current size. Rates are not published because every arrangement so far has been negotiated, and a rate card would be out of date faster than we could keep it honest.