Hyundai set 2028 for Level 2+ on its first mass-produced SDV

Hyundai Motor Company set out a roadmap at its 2026 CEO Investor Day in Seoul on August 26 that gave dates for its software and autonomy programs. The company filed the plan with South Korea’s DART disclosure system the same day as a fair-disclosure notice on future business and management plans.

Under a section headed “From Hardware Value to Software Value”, Hyundai described a loop in which fleet data is collected, analyzed, used to improve AI services, and then returned to vehicles as an over-the-air update. It said the refreshed Grandeur already runs that loop, shipping with the Pleos Connect infotainment system and a generative assistant called Gleo AI, with fleet data feeding both.

Hyundai said it had standardized its sensor architecture around NVIDIA’s ecosystem so that data from Hyundai Motor, Kia, 42dot and Motional integrates to a single consistent standard. To train on it, the company will build the Saemangeum AI Data Center, rated at 100 megawatts with capacity for more than 50,000 GPUs and due online from 2029.

On autonomy, Hyundai gave a staged schedule. Its Atria AI system will be deployed in Gwangju, South Jeolla, by the end of 2026 to collect real-world edge cases. In 2028, Level 2+ capability will be applied to the group’s first mass-produced software-defined vehicle, which Hyundai said would come through a strategic collaboration with NVIDIA. Atria AI would then be extended across mass-produced vehicles from Level 2+ toward Level 4.

The group reported first-half revenue of 95.2 trillion won at a 5.6 percent operating margin, and raised its 2030 operating margin target to above 9 percent from a range of 8 to 9 percent.