GM said software and services deferred revenue is on track to approach $7.5 billion

General Motors published its third-quarter letter to shareholders on October 20, and used it to put a number on revenue from vehicle software that does not appear in either document the company filed with the Securities and Exchange Commission the same day.

Mary Barra described OnStar and Super Cruise as growing quickly, and wrote that for the full year the company is “on track to approach $7.5 billion in margin-accretive deferred revenue from software and services”. Neither the Form 8-K carrying the quarterly results nor the Form 10-Q mentions Super Cruise, the $7.5 billion figure or software deferred revenue. The 10-Q attributes part of a nine-month revenue rise to higher revenue from software-enabled services and subscriptions, without giving an amount.

On distribution, the letter said trucks would drive incremental Super Cruise adoption and digital revenue in 2027, as the system becomes standard on high-end Silverado and Sierra trims and optional on most others, and that the company expects fitment across its truck portfolio to grow four to five times next year.

The letter also restated a commitment General Motors first published in April 2026 and set out again in August: that it will extend Super Cruise to highway driving which does not require the driver to watch the road, starting with the Cadillac Escalade IQ in 2028.

Deferred revenue is not recognized revenue, and the company reconciles the figure in neither filing. The $7.5 billion is guidance rather than a reported result, and the fitment multiple is a projection for a year that has not started.